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Fashion retailer opens first store in Malaysia Ramanathan and Scha (left) after the launch of Max Fashion in IOI City Mall, Putrajaya. OFFERING high quality fashionable products at great prices, Max Fashion has launched its first store in Malaysia at IOI City Mall, Putrajaya. Max Fashion is part of the Landmark Group, which is one of the largest retail conglomerates in the Middle East and India with its headquarters in Dubai, UAE. The store was launched by Landmark Group group director and board manager Ramanathan Hariharan. Also present was artiste Scha Al-Yahya. “Max Fashion started in Dubai in 2004 and this year marks our 13th year in the fashion and footwear industry. “We offer our customers trendy and fashionable items but at very reasonable prices,” said Ramanathan, adding that Max currently has a total of 400 stores with 10 million loyal customers. Offering well-designed products at a bargain, Ramanathan believes there is an immense potential for growth and is looking forward to expanding to other parts of the country, especially in the Klang Valley. “I believe this is the right time for our brand to enter the Malaysian market and I am very excited to engage with the customers,” he said. Max Fashion hopes to provide the best shopping experience for their customers.

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